Are you a film or movie director, distributor, publicist, independent, or marketer wondering what it might cost to advertise online? Maybe you’ve heard about Facebook marketing and Social Media marketing and want to try it but aren’t sure where to start?
It seems that everyone in the movie industry is talking about Internet marketing and social media marketing these days, but nobody’s talking about what it costs.
The budget for an effective movie social media marketing campaign can be in the $50K range for a two to three-month period. Some companies have spent less, and I know others have spent more. Fifty thousand dollars won’t get you a full Internet marketing campaign and online presence and movie website, but it will give you some exposure and presence in leading social networks such as Facebook and Myspace.
There is no one ideal social media marketing solution, so it’s up to you and your movie marketing agency to come up with a unique social marketing strategy that will not only expose potential moviegoers to your film, but also enable conversation with potential moviegoers & build buzz online for your movie for your targeted demographic.
